Tesco expands Wicked Kitchen and Plant Chef ranges with new meal deal launches

Tesco has unveiled new Wicked Kitchen and Plant Chef options for Veganuary.

The retail giant has added new products to its already extensive range of plant-based foods as part of its mission to make plant-based eating easier, tastier, and more accessible than ever before.

Tesco is also making plant-based eating more affordable this Veganuary with the introduction of the Wicked Kitchen Meal Deal.

The deal serves two with a main, side, and dessert for a total price of £8 and is available from the 3rd January.

Tesco’s new plant-based products

The launch of the Wicked Kitchen Meal Deal has seen a range of mouth-watering mains, sumptuous sides, and delicious desserts added to the Wicked Kitchen range, including:

• Wicked Kitchen Moq au Vin – featuring soya and pea protein, juicy mushrooms and onions, and a rich red wine sauce.
• Wicked Kitchen Kickin’ Cauli Katsu Curry – with tasty cauliflower florets coated in a sweet and spicy katsu curry sauce.
• Wicked Kitchen Mega Mac – a creamy vegan mac and cheese with smooth butternut squash and macaroni, finished with ciabatta crumbs, soya pieces, and vegan chorizo.
• Wicked Kitchen 2 Bangin’ Brownie Sundaes – featuring layers of rich brownie cubes, chocolate mousse, and a thick chocolate sauce.

Tesco has also launched new Food-to-go options in its Plant Chef range which are available as part of the Tesco £3 meal deal.

Along with a vegetable curry wrap and a Greek salad wrap, meat-free meat lovers can also enjoy:

• Plant Chef All Day Breakfast Sandwich – with Lincolnshire-style vegan sausage, no-egg tofu mayo, vegan bacon, and tomato relish on malted brown bread.
• Plant Chef Vegan BLT Sandwich – with layered hickory-smoked carrot, tomatoes, bac-no-naise vegan mayo, and lettuce on soft tomato bread.

Changing attitudes

The range expansion comes after Tesco data revealed that attitudes towards plant-based eating are changing for the better.

Almost half (43%) of UK meat-eaters have reduced their meat intake over the past two years and one in six (16%) now follow a flexitarian diet.

Additionally, according to the supermarket’s data, over a third (36%) of the nation’s meat-eaters want to eat a more plant-based diet.

A sure sign that Veganuary, and hopefully many of these delicious new products, could be here to stay!

Dazed and confused by all the new Veganuary launches this year? Get all the essential info in our 2022 Veganuary guide!