Tesco launches new frozen vegan food products this Veganuary to meet growing demand for freezer options

Author: Maria Chiorando

Read Time:   |  14th January 2023

The frozen vegan food products, which come just in time for Veganuary, are being sold under Tesco's Plant Chef line

Tesco has launched a new selection of frozen vegan products to meet the growing customer demand for freezable meals.

According to the retail giant, data shows that almost one in five (19 per cent) of UK adults who did not previously buy frozen food have started to do so in an effort to save money.

In addition, some 34 per cent of shoppers say they are now buying frozen to cut back on food waste and be more sustainable.

To meet this demand, Tesco has expanded its Plant Chef frozen food range with five new products, including fish-free cakes and plant-based chicken breasts, with prices ranging from £1.75 – £2.30.

The retailer says it has created the products to ‘provide easy plant-based substitutes to existing meal staples and offer great value’.

Plant Chef new frozen options

  • Meat-Free No-Chicken Breasts, £1.75
  • Meat-Free Hot Dogs, £1.75
  • Fish-Free Cakes, £2.30
  • Fish-Free Goujons, £2.00
  • Meat-Free No-Chicken Garlic Kievs, £2.30

Frozen vegan food 

In a statement sent to Vegan Food & Living, Jamie Robinson, Executive Chef at Tesco said: “Gone are the days when frozen food options consisted solely of frozen peas and carrots – there’s never been more choice or innovation in the sector. 

“We’ve launched everything from frozen rice to avocado chunks and are now expanding our Tesco Plant Chef frozen food range so customers can easily find plant-based alternatives to their usual family favourites in the frozen aisle. 

“Aside from frozen foods, the wider Plant Chef and Wicked Kitchen ranges available exclusively at Tesco ensure customers have access to a huge variety of plant-based products and inspiration for new meals at great price points, so everyone’s can try something new this Veganuary.”

Are you trying a plant-based diet this month? For culinary inspiration, check out our 31 easy Veganuary recipes to make for dinner this January

Written by

Maria Chiorando

Maria is an editor and journalist. Her work has been published by the Huffington Post, the Guardian, TechnoBuffalo, Plant Based News, and Kent on Sunday among other national and regional titles.

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