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Following on from the success of their debut range, Wicked Kitchen has more-than-doubled their vegan range to include 26 delicious new plant-based products.
Since their launch in early January, 4 million Wicked Kitchen vegan meals have been sold at Tesco, beating all records and projections for their success. In fact, in the last year sales of chilled vegan foods at Tesco have soared by 25 per cent, spurring them on to add new vegan options in stores.
The range – which was created by Tesco’s Director of Plant-Based Innovation, Derek Sarno, and his brother Chad – was originally made up of roughly 20 products when it launched, including grab-and-go selection of sandwiches, salads and wraps, as well as various pizzas, pastas and curries.
Wicked Kitchen range
Now the supermarket is increasing the range again with the addition of 26 exciting new products, including Wicked Kitchen’s own crafted pies, ‘sausage’ rolls, sourdough pizzas, chilled desserts and deli foods.
Other new options include:
- Pesto Lasagne (with basil-kale-mint pesto, white sauce, and pine nut topper)
- Filthy Fiery Fries (Texas-style roasted potato wedges with BBQ pulled mushrooms, jalapenos and cheeze)
- Big Bros Enchiladas (spiced beans and rice, roasted sweet potato, jalapeno cheeze, topped with spiced red sauce and roasted corn salsa)
- Spicy Mushroom and Veg Sourdough Pizza
- Packed Puff Pie (roasted cauliflower and oyster mushrooms in a brandy gravy and flaky pastry)
- All The Rage Rolls (roasted kale, mushrooms and garlic wrapped in flaky pastry with seed topper)
- Smoked Carrot Celebration Sandwich (Limited Holiday Edition)
- Bubble and Squeak Sandwich (Limited Holiday Edition)
- Cali Roll Cold Cuts Sub
- Mac Attack Salad Bowl
- Citrus Noodle Salad Bowl
- Tex-Mex Salad Bowl
- Turmeric Cauliflower and Coconut Bites wrap
- Curried Protein Pot
- Toasted Three Onion Dip
- Hella’ Cold Cracked Corn Dip
- Hipster Salad
- Street Market Rainbow Slaw
- Almighty Green
- Painted Potato Salad
- Stir Fried Black Pepper Tofu
- Chinese BBQ Shreds and Greens
- Margarita Sourdough Pizza
- Curried Cauli Pasty
For the first time, the range will also include some sweet dessert options such as the Charred Pineapple Dream Cake (zingy charred pineapple pieces and passion fruit glaze with dreamy smooth vanilla flavour filling on a coconut biscuit crumb) as well as a Red Velvet Brownie (a velvety chocolate brownie with rich melting raspberry ganache and red cocoa bling bling).
Flexitarianism
“We know from our own data that flexitarianism is on the rise and many more customers are dabbling in cutting out meat for a day or so during their weekly diet,” Tesco Product Development Director Kate Ewart said in a statement.
“With the new range we’re now hoping to attract an even wider audience including customers looking for on-the-go delicious snacks such as a plant based sausage roll, pie or pasty as well as dessert lovers.”
Veganism is going mainstream
Discussing the new additions to the range, Derek Sarno, Tesco’s Director of Plant Based Innovation, said: “This is a dream come true for us. When we launched Wicked Kitchen back in January, the response was just phenomenal. We’re excited to be able to announce the expansion of the range today.”
He continued: “At the start of the year, I said that veganism was going mainstream, and – as plant-based options are taking over the supermarket shelves – that belief is fast becoming a reality.
“Thank you so much to everyone who has bought and loved Wicked Kitchen food. I can’t wait for you to try these new items too.”
The first batch of the 26 new Wicked Kitchen lines will be launched on Monday October 15. More will be launched in November and December in time for Christmas.
