The Vegan Crunchwrap features an in-house seasoned beef alternative, which Taco Bell says has been 'in the works for years'
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Taco Bell has finally launched a vegan version of its iconic Crunchwrap.
Dubbed as the chain’s first-ever vegan entree, the plant-based wrap will only be available for a limited time whilst stocks last.
From June 8, the Vegan Crunchwrap will be served in cities ‘with notable vegan populations’ such as Los Angeles and New York.
It will be offered at price parity to ‘the signature one during this limited time run’ – in a bid to make vegan food ‘accessible’ for all.
Taco Bell’s Vegan Crunchwrap
The Vegan Crunchwrap features an in-house seasoned beef alternative, which Taco Bell says has been ‘in the works for years’.
It’s topped with ‘cool vegan blanco sauce and warm vegan nacho sauce’; and filled with shredded lettuce and diced tomatoes – encased in a ‘crunchy tostada shell’.
‘Vegan fandom’
“Such a large part of our fandom is vegan or vegetarian. We’re as committed to them as they are to us and our menu,” said Liz Matthews of Taco Bell.
“That’s why we took so long, months and years, to release something this special… We wanted and needed to get it exactly right, to get it mouth-watering.
“Because let’s admit it. We’ve all eaten plenty of products on today’s market that don’t taste great and certainly aren’t craveable.”
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The Vegan Crunchwrap is topped with vegan blanco sauce, nacho sauce, and filled with shredded lettuce and diced tomatoes. Taco Bell is currently offering it at price parity to its signature Crunchwrap in a bid to make vegan food 'accessible' for all. Photo © Taco Bell
‘Hacking the hack’
Missy Schaaphok, Director of Global Nutrition and Sustainability at Taco Bell, added: “Our fans are always hacking our customizable menu to try new options, especially veggie-forward.
“So, now we’re hacking the hack, if you will, with a product that’s completely vegan as-is, right off the menu.
“I may be biased, but no veggie burger could compare.”
*The Vegan Crunchwrap may be cooked in the same area as animal products. Click here to see all participating locations
Vegan Food & Living has contacted Taco Bell to see whether the vegan Crunchwrap will return after the trial is completed
Feeling hungry? Dinner is served in just 15 minutes with these quick vegan meals.
