Supermarket giants to stock new Ilchester Vegan Festive Cheese Selection Vegan Food & Living

Supermarket giants to stock new Ilchester Vegan Festive Cheese Selection

Read Time:   |  13th October 2020

Waitrose, Sainsbury's and Asda have signed up to stock the Ilchester® Vegan Festive Selection, perfect for a vegan Christmas.

Back in June, Ilcheseter® announced their ground-breaking Vegan Festive Selection featuring their popular smoky Applewood and Spicy Mexicana vegan cheeses alongside new Vegan Melting Mature and Vegan Blue cheeses. Three supermarket giants have now decided the stock the product, making it widely available to vegans and non-vegans alike.

This news comes after Applewood revealed that their vegan cheese accounted for a whopping 20% of their sales – a much higher figure than the reported number of vegans in the UK at 1%.

Moreover, Ian Theasby and Henry Firth who make up social media sensation Bosh recently posted a vegan cheese taste test, voting Applewood Vegan and Mexicana Vegan in second and third place respectively.

The Ilchester Vegan Festive Selection is made in an allergen-free factory, which eliminates the risk of cross-contamination from dairy products, and all the cheeses are fortified with vitamin B12 and calcium.

Lisa Harrison, Senior Brand Manager for the Ilchester® Vegan Festive Selection, said: “We are excited about the launch of Ilchester®’s first-ever Vegan Festive Selection, featuring three new variants and we are thrilled that three of the supermarket giants – Waitrose, Sainsbury’s and Asda – are featuring the selection for the Christmas season 2020.

“The demand for our vegan varieties has been phenomenal and we are optimistic that Ilchester® Vegan Festive Selection will be equally as popular.”

Click here to find all the new vegan products launching in supermarkets this Christmas.

Keep up to date with all our vegan Christmas-related news here.

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