Stella McCartney’s recent Paris fashion show had the models dancing down the runway, but backstage, the designer and PETA Vice President Dan Mathews were serious about explaining to fashion editors and stylists why she uses vegan ultra-suede instead of leather.
McCartney explains, “Fashion is an industry that makes a significant impact on the planet. It’s not just cool clothes and trends. … Every single day, myself and my entire team are challenging ourselves and the industry: what [can we] do better?”
She describes the new collection as follows: “Eco-friendly smooth ultra-suede in a signature all-in-one and trousers echo the feeling of freedom in tan colours, while keeping the brand’s innovative cruelty free philosophy.”
Some pieces shown in Paris were emblazoned with the words “Animal-Free” and “All Is Love.”
This story first appeared on PETA.