Stella McCartney and her team team are challenging themselves and the industry by looking at what they can do better to help eliminate the use of animal skins and furs used in the fashion industry.
Fashion is an industry that makes a significant impact on the planet, and Stella McCartney and her team team are challenging themselves and the industry by looking at what they can do better to help eliminate the use of animal skins and furs used in the fashion industry.
In this collection displayed at Paris Fashion Week for next autumn were butter-soft black leather trousers, chic suede jackets, luxe nappa handbags and trainers with flashes of microsuede.
Except all the above are what McCartney calls “skin-free skin”, modern animal-friendly technical fabrics that are indistinguishable from the real thing.
She describes the new collection as follows: “Eco-friendly smooth ultra-suede in a signature all-in-one and trousers echo the feeling of freedom in tan colours, while keeping the brand’s innovative cruelty free philosophy.”
“Until recently, I avoided using fake [leather] because it never looked luxurious enough,” McCartney said. She has always been mindful that her brand’s luxury status could be devalued by the use of imitation skins that did not compare well to the real thing.
“I am so excited that we have finally developed fabrics that look just as good as the real thing and therefore genuinely pose a question to the industry about why anyone needs to use leather any more,” she said.
We’re excited to see such a well-known designer offering up animal-friendly alternatives to the fashion world, and hopefully we’ll see her showcasing a range of vegan wools on the runway next year…
Source: The Guardian.