Startup brand CRAVE launches vegan chocolate bars with tasty toppings

Read Time:   |  1st March 2021

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Startup brand CRAVE has entered the vegan market with a delicious duo of rice milk chocolate bars covered in tasty toppings such as fudge and marshmallow.


A new free-from vegan startup brand, CRAVE, has exploded onto the scene with a tempting new selection of vegan chocolate bars covered in decadent toppings.

CRAVE believe that “Having an allergy or intolerance shouldn’t stop you from enjoying everyday normal food” which is why they’ve made their new vegan chocolate bars using rice milk to make their products as inclusive as possible.

By using rice milk, CRAVE has ensured that its dairy-free chocolate bars are not only suitable for vegans, but also those with food allergies such as gluten, soya or nuts.

The brand has kicked off its launch with two tempting new bars which are available now at Holland & Barrett stores across the country priced at £3 per 90g bar.

The delicious duo includes the Kitchen Sink bar which is covered with salted fudge, raisins, honeycomb, cornflakes and biscuit crumbs and the Rocky Road bar topped with vegan marshmallows, raisins and biscuit crumbs.


According to CRAVE, “It’s obvious the plant-based movement is here to stay.” With the vegan boom showing no signs on slowing down, the company wanted to create a range of vegan chocolates that didn’t compromise on taste.

CRAVE founder Robert Brice told us: “I found myself getting frustrated by the limited vegan and free-from products in the market that actually taste normal and can match mainstream options.

“Rather than take away flavour, we’re all about adding as much as possible, so you’ll find a whole load of toppings on our chocolate bars to appeal to a wide target of consumers who don’t want to compromise on taste.”

CRAVE’s rice milk-based chocolate bars are available now at Holland & Barret and nationwide via CRAVE’s online shop at

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