Mock meat pioneers Squeaky Bean have launched a brand new chicken product into Asda stores, Chargrilled Mini Fillets.
If you’re vegetarian or vegan in 2021, you must have heard of Squeaky Bean.
The plant-based pioneering brand started out with only three products but quickly went on to launch an entire range of ready-to-eat sandwich fillers.
This month, Squeaky Bean launched a new taste and texture sensation with its Chargrilled Cajun Mini Fillets.
The mini fillets have a grilled, smoky taste, meaning no marinating is required, and are ready to eat, making them perfect for on-the-go snacking.
Moreover, the new pieces offer a bigger, chunkier size than the brand’s other chicken-style products, for a more satiating bite.
With flexitarianism on the rise, consumers are looking for plant-based alternatives that actually look, taste and feel like meat. These are the kind of products that will help meat-lovers transition to a more environmentally friendly diet and cut down on animal products.
The mini fillets are perfect for stuffing into wraps, pitas and kebabs or tossing in a salad bowl for quick and easy lunches on the go as we (slowly) emerge from the third UK lockdown.
We won’t judge if you end up eating the whole pack on its own though!
‘The most realistic vegan chicken on the market’
Speaking to Vegan Food and Living, Sarah Augustine, co-creator of Squeaky Bean said:
“We wanted to create more intense flavour in a unique mini-fillet shape. As vegan food moves away from simple substitutes, there’s no reason for plant-based food lovers to miss out on tasty grilled flavours and realistic meaty alternatives.
“Consumer demand for quick and delicious lunchtime meals will no doubt increase during the summer months – whether for post lockdown picnics or to eat at your desk – so these ready-to-eat Mini Fillets will have you well prepared for the tastiest wraps, tacos, the most epic salads, or whatever you fancy.
“This is the most realistic vegan chicken on the market so be the first to go and get it.”
‘Growing our range of vegan options’
Steven McCormick, Buying Manager – Fresh Meal Solutions at Asda, added:
“Providing plant-based products that put taste and texture first is crucial to growing our range of vegan options.
“Squeaky Bean’s Chargrilled Mini Fillets offer a convenient choice that makes it simple to enjoy plant-based food, whether at home or on the go.”
You can find the new Squeaky Bean Chargrilled ‘Chicken’ Mini Fillets in Asda stores nationwide for an RRP of £2.75.
Bored of the same work-from-home lunches every day?
Here are 10 tasty vegan sandwiches for healthy lunches that aren’t falafel.