SPAR is celebrating World Vegan Month with the launch of a new range of vegan-friendly wines.
SPAR is making it “easy to pick up a bottle of vegan-friendly wine locally” as it celebrates the launch of its new range of vegan-friendly wines.
The Vine & Bloom range, which are clearly labelled as suitable for vegans on the front of each bottle, is available in three varieties – Pinot Grigio, Merlot and a Rose.
Describing the Pinot Grigio, SPAR said it is “deliciously light and refreshing” with hints of crisp apples and citrus fruits whilst the Merlot is a “gorgeously smooth, damson fruit flavoured” and the Rosé “fresh, with a brambly and floral finish.”
Wines in the Vine & Bloom range are priced at £6.50, but SPAR is offering them for £5.50 until the end of January.
The retailer’s own-brand wine range is already over 70% vegan, but SPAR is keen to up this figure by 2021 by making sure their entire private label wine range is suitable for vegans.
In a statement sent to Vegan Food & Living, Philippa Carr, Master of Wine at SPAR UK comments: “At SPAR we have sold vegan-friendly wines for some time. We’re seeing more and more producers taking note of the changing consumer trends and the range offers customers three tasty and excellent value-for-money wines.”
Matt Fowkes, Wine Trading Manager at SPAR UK adds: “We are expanding our fantastic wine range at SPAR with a new vegan-friendly range. We’ve sourced these three great wines from a long-term partner, who we have worked in close collaboration with on this project.
“The Vine & Bloom range is not just a ‘vegan wine’ range, it is a selection of three great wines that happen to be vegan-friendly and available from 17th October for all to enjoy. For the future, we are currently working closely with all our suppliers with an aim for all our own-label wines to be vegan-friendly from 2021 onwards.”