Accessory brand Skagen has launched a sustainable and eco-friendly watch collection using cork, mulberry bark and apple 'leather'.
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Skagen has launched a new sustainable collection of eco-friendly watches in celebration of Earth Day 2021.
The accessory brand, which is part of the Fossil group, was inspired by Denmark – a country that has pioneered earth-friendly processes – to create the Aaren Naturals range.
Each watch in the Skagen Aaren Naturals collection is made using natural and pro-planet materials such as mulberry bark, cork, and apple ‘leather’.
These materials are far more sustainable than leather or synthetic fabric straps and actually, revitalises our natural world rather than destroys it. Instead, the Aaren Naturals range helps to take action against climate change through water and waste reductions.
Moreover, the clock face is created using stainless steel with at least 50% recycled content, so you can be sure that every component of your Skagen watch is carefully constructed to help you become an eco-warrior.
The collection is available in eight gorgeous earthy-toned colourways, which is a subtle nod to the brand’s environmental commitments.
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‘Creating a more sustainable fashion community’
Speaking in a statement sent to Vegan Food and Living, Skagen Chief Brand Officer Steve Evans explained:
“Skagen is a brand influenced by Danish design, and we often look to Denmark for inspiration with the progressive steps they’ve made when it comes to sustainability.
“We’re dedicated to being an environmental advocate and evolving our positioning through great partners, such as Copenhagen Fashion Week, who are aligned on creating a more sustainable fashion community.
“Our teams are working diligently to transform our processes from sourcing to design, for a greater, more sustainable future.
“We are proud to introduce our most sustainable collection, Aaren Naturals, on Earth Day and incredibly excited to share more on our sustainability efforts in the coming months.”
The Aaren Naturals collection is available to purchase now from Skagen for £119.
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