Superdrug enjoyed a bumper January as ethically conscious consumers with Veganuary driving shoppers to purchase cruelty-free vegan cosmetics.
According to the retailer, Veganuary was the driving force that saw sales of its vegan products soar by a third last month with consumers seeking out ethical vegan beauty products, with the company’s own-brand vegan products such as its ‘B’ range proving popular with shoppers.
Speaking to news outlet i, Superdrug’s commercial director, Simon Comins, said: “We started using the term ‘vegan’ around five years ago now when we saw more of our customers were searching online and using that terminology, so it was important for us to look at what we had and dial up the vegan credentials.
“Being vegan and cruelty-free is extremely important for our customer. I think we are absolutely leading the way on vegan.”
Keen to capitalise on the demand for ethical cosmetics, Comins also confirmed it is working closely with its own third-party brands to tackle environmental issues.
“As a brand we’re challenging our suppliers to be more sustainable and we want to support those guys in making changes,” he said.