Leading UK supermarket Tesco has reported that sales of vegan and cruelty-free cleaning products have risen by 80 per cent in its stores.
Demand for vegan food and beauty products has rocketed over the past few years, and now consumers are turning their attention to the products they use to clean their homes and seeking out cruelty-free products that have not been tested on animals.
In fact, so many people are jumping on the cruelty-free cleaning trend that leading UK supermarket Tesco has reported that sales of vegan and cruelty-free cleaning products have risen by 80 per cent in its stores.
According to iNews, Tesco’s Eco Active range has seen year-on-year growth of 95 per cent while sales of items from two popular eco-friendly brands, Method and Ecover, have risen by 73 per cent and 39 per cent respectively.
Keen to capitalise on this growth, Tesco is partnering with Method to create a new vegan cleaning range, Method Naked.
Speaking to iNews, a Tesco spokesperson said: “We have seen growth right across this category over a number of different brands and ranges.”
Tesco buyer Will Etherington added: “Brits are becoming more aware not only of what they put in their bodies but also on and around their bodies. Using greener cleaning products, which are made from plant-based ingredients and not the commonly used petroleum, can make a considerable difference to both the environment and to the planet’s energy resources.”
Discussing the growing demand for vegan cleaning products, consumer insight director at the market research firm Kantar Worldpanel, Matthew Maxwell, said: “Vegan groceries are experiencing a real surge as consumers become more conscious about environmental and ethical factors – however, the trend isn’t confined to food.
“Vegan cosmetics and beauty products are seeing strong growth…Now vegan cleaning products are beginning to pick up. “Until recently these were few and far between but, as customers become more aware of the impact of their daily routines on the planet, we’ll see more manufacturers and brands rolling out lines that do not contain animal products – as they have done with less plastic-reliant goods in recent years.”
If you’re looking to reduce waste and use greener products to clean your home with then be sure to check out our handy guide on how to make your own vegan cleaning products.