Sainsbury’s supermarket releases vegan spicy pulled jackfruit wrap

Read Time:   |  24th May 2018

UK supermarket giant Sainsbury’s has added a new vegan product to its ‘grab-and-go’ range – a spicy vegan jackfruit wrap.

Sainsbury's jackfruit wrap

Image credit: @veganwomble/Instagram

Announcing the exciting news on social media, the company wrote: “The Sainsbury’s team has a new member. Meet Jack Fruit. He’s a pretty big deal. He looks like pulled pork. He tastes like pulled pork… But he’s vegan! Find him in store today.”

Flexitarian 

The supermarket is keen to cater for the growing flexitarian market, having released a range of vegan and vegetarian products in January. The new items in their ‘plant-based’ range included mushroom mince and pulled jackfruit, the latter of which was a first for UK supermarkets.

Speaking about the decision to ramp up their meat-free offerings, Product Developer for Fresh Produce at the company, Georgina Lunn, said: “With over a quarter of meat-eating Brits actively reducing their meat consumption, there is a clear appetite for exciting and new ways to introduce more vegetables into our lives.

“Sainsbury’s new range of plant-based products provide innovative, inspirational solutions for everyday meals.”

The tasty new wrap is available in stores now. However, it is not part of the retailer’s ‘meal deal’ unfortunately. 

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