Sainsbury’s Plant Pioneers launches vegan salmon fillet – plus a school of plant-based fish products

Author: Molly Pickering

Read Time:   |  22nd October 2021

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Sainsbury's iconic Plant Pioneers range has launched the first supermarket vegan salmon fillet in UK, as well as a range of plant-based fish products!


Sainsbury’s Plant Pioneers launch a supermarket first with its new vegan salmon fillets.

Plant Pioneers No Salmon Fillet is just one of the tasty vegan fish products released for the brand’s expansions.

Those looking to cut down their fish consumption can also tuck into Plant Pioneers No Chuna and No Fish Cakes.

Moreover, Sainsbury’s hope its Plant Pioneer product expansion will attract more people to go plant-based to save our oceans.


Vegan Salmon at Sainsbury’s

Plant Pioneers No Salmon Fillet (£4.00) truly are the first of its kind!

Made from a blend of jackfruit and king oyster mushrooms, these fillets flake and look like the real deal.

A layer of seaweed is added for that fish-like flavour and is an extra source of omega 3!

Additionally, Sainsbury’s vegan range has launched its first plant-based tuna.

The No Chuna cans (£1 each) are available in four flavours, including Lemon & Black Pepper, and Chilli & Garlic.

We think these will be perfect in sandwiches or salads.

Vegan fish lovers can also tuck into Plant Pioneer’s No Fish Cakes (£3.25 for 2).

The melt-in-the-middle treats are made from a blend of jackfruit, oyster mushroom and potato, and filled with a vegan parsley sauce. Yum!

Easy vegan weekday meals have never been tastier!

Vegan Christmas range

This year, Sainsbury’s has pulled out all of the stops for its vegan Christmas range.

The UK supermarket has ensured there is something for everyone this festive season, and even made it easier for non-vegans to try something new.

Highlight’s from the range include a vegan cheese selection, No Prawn Tempura, and even a No Gammon with Maple Glaze.

Thanks to Sainsbury’s, it’s looking like a Merry vegan Christmas after all!

Preparing for a vegan Christmas? Discover the best vegan products available in UK supermarkets this Christmas!

Image supplied by Sainsbury’s, artwork created by Vegan Food & Living. Do not share without permission.

Written by

Molly Pickering

Molly is the Digital Executive and former podcast host at Anthem's Vegan Food & Living, she also works across other titles including Women's Running and Classic Pop to create affiliate content for the website. Starting out as a Digital Marketing Apprentice at Vegan Food & Living in 2021, within 14 months Molly was shortlisted for ‘Best Editorial Assistant’ at the BSME Talent Awards 2022 and won the BCS Special Recognition award for Digital Marketing Apprentice of the Year in 2022

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