Sainsbury’s supermarket is releasing a completely fat-free bacon alternative from Vivera, the makers of the popular ‘ground-breaking’ vegan steak.
UK supermarket chain Sainsbury’s is releasing fat-free vegan bacon created by Dutch manufacturer Vivera who specialise in creating vegan meat alternatives that closely mimic the taste and texture of meat.
Vivera wanted to mimic real bacon pieces and to make a product with the same taste, texture and appearance using only plants. The result is a true bacon taste, look and feel that’s healthier than pork bacon due to the fact that the pieces contain zero fat.
In a statement sent to Vegan Food & Living, Gert Jan Gombert, commercial director of Vivera said: “Especially in the British market we foresee a large demand for our fat-free vegan bacon. Traditionally it is one of the product categories where meat has been difficult to replace.
“Our product development team has done an outstanding job in making the bacon pieces as tasty as the available regular bacon while reducing the fat level to zero! The overwhelming positive feedback from British consumers for our vegan steak, after its introduction last year, made us decide to give again priority to the British market and have the first launch to market here.”
The bacon will be sold exclusively in a broad selection of Sainsbury’s supermarkets in the UK initially and will be rolled out to other European countries over the course of 2019.
Vivera hit the headlines in 2018 with the launch of its ‘ground-breaking’ vegan steak into Tesco supermarkets, making them the first retailer in the world to sell a vegan steak.
The plant-based steak has already sold over 1,000,000 vegan steaks in Britain alone, and due to an increase in production capacity Vivera will soon introduce the highly popular vegan steak to more UK consumers as it will launch in an additional 430 Sainsbury’s stores from May 15.
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Image credit: Vivera