Sainsbury’s is getting set to open the UK’s first meat-free butchers store in London tomorrow.
UK supermarket Sainsbury’s is opening the UK’s first bricks and mortar vegan butchers in London tomorrow.
The pop-up, which will be based on Bethnal Green Road, will be open from 21st-23rd June to showcase the wide variety of vegan meat alternatives available and how convincing they can be to encourage passers-by to try swapping meat for plant-based alternatives.
At first glance, passers-by might mistake the store for a traditional butcher’s thanks to meat alternatives such as strings of Sainsbury’s ‘Shroomdog’ sausages decorating the window.
Inside they’ll discover over 20 meat-free products from BBQ Pulled Jackfruit and Chorizo-Style Shroomdogs to meatless mince from the Meatless Farm, vegan steaks and bacon.
The in-store butcher will be specially trained to share advice on plant-based cooking methods and recipe tips and tricks to help get the public involved in World Meat Free Week.
Visitors will not only be able to buy ingredients for their dinner but will also have the chance to taste many of the supermarket’s vegan products entirely for free.
In a statement sent to Vegan Food & Living, Buyer for Sainsburys, James Hamilton said: “Whilst we’re seeing a huge climb in sales of our plant-based foods, we know from conversations with customers that there is a sense of trepidation about cooking with them.
“So, our Meat-Free Butchers has been launched to encourage people to get up close to the products, try what they like and take home some valuable cooking advice and recipe inspiration.
“We have carefully selected the products on offer from the growing range of over 100 plant-based products now available at Sainsbury’s, so customers are in for a real meat-free treat when visiting the butchers!”
The Meat-Free Butchers, By Sainsbury’s is located at 146 Bethnal Green Rd, London E2 6DG. The pop up will be open to the public 21st-23rd June, from 11am – 8pm on Friday, and 10am – 8pm on Saturday and Sunday.