Rowntree’s launches vegan Dessert Pastilles with four tasty new flavours

Read Time:   |  12th January 2021

Rowntree's is expanding its range of vegan-friendly sweets to include new Dessert Pastilles which are inspired by popular fruity desserts.

Each year, a whopping 15 million people tuck into Rowntree’s Fruit Pastilles sweets, with the company selling a staggering 49 million sharing bags!

So when news broke last autumn that Rowntree’s was removing gelatine from the iconic sweets to make them suitable for vegans, vegans everywhere were overjoyed that they could once again enjoy this nostalgic sweet treat.

Now Rowntree’s is expanding its range of vegan-friendly sweets, which includes Jelly Tots, with a brand new product that puts a fresh spin on its classic Fruit Pastilles.

The new Dessert Pastilles come in four delicious flavours – mango sorbet, blueberry pie, cherry Bakewell and apple crumble; and are available in a 139g sharing bag (RRP: £1.29).

Fancy giving them a try for yourself? From February, you’ll be able to get your hands on them at most major retailers and convenience stores across the UK and Ireland.

Dessert Pastilles join Rowntree's existing range of vegan sweets which includes Fruit Pastilles and Jelly Tots.

Dessert Pastilles join Rowntree's existing range of vegan sweets which includes Fruit Pastilles and Jelly Tots.

In a statement sent to Vegan Food & Living, Meg Miller, Brand Manager for Rowntree’s said that “There has been an incredible response to our slightly softer, vegan-friendly Fruit Pastilles” since their launch in September, with fans agreeing that “the chew remains as fabulously fruity as ever.”

Inspired by the popularity of the new vegan recipe, Miller added that Rowntree’s is now pleased to be “introducing an innovative twist on our classic pastilles with four on-trend flavours that evoke the taste of some of the nation’s best loved puddings.

“Our technicians had a lot of fun creating Dessert Pastilles, and we think they have done an amazing job. We hope consumers love them as much as we do!”, Miller added.

Nestlé has been expanding its range of vegan products in recent years in order to target the rapidly growing vegan and flexitarian population in the UK. Rowntree’s Dessert Pastilles will join the company’s vegan range which includes Jelly Tots, Carnation vegan condensed milk and Nescafé Gold dairy alternative lattes.

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