Ritter Sport to launch its first vegan milk chocolate bar in the UK

Author: Rachel Smith

Read Time:   |  23rd December 2021

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German chocolate brand Ritter Sport is releasing its first vegan milk chocolate bar, Without Moo, in the UK in time for Veganuary.


Iconic square chocolate brand Ritter Sport is making it easier for people to enjoy a sweet treat with its new vegan milk chocolate bar.

Following its successful launch in Germany last month, Ritter Sport’s Without Moo bar will be available to UK consumers this Veganuary.

Ritter will initially trial the Without Moo bar with its online UK audience to gauge interest in the product.

The brand is urging those who try it and love it to ‘shout about it from the roof tops’ to help them secure wider distribution in the future.

The new Without Moo chocolate bar will be available from January 1st via Ritter Sport’s website priced at £1.99.

Without Moo

Ritter’s supremely creamy Without Moo bar has proven to be a hit with German consumers.

The chocolate is made with cocoa mass, high-quality almond flour in place of milk, cocoa butter, and sugar.

“As a result, the variety tastes particularly mild and creamy, comparable to classic milk chocolate,” the company stated.

Katy Clark, Head of Marketing at Ritter Sport UK & IRE, said that the company was inspired to create a vegan milk chocolate bar after a survey of Veganuary participants revealed that “milk chocolate was the non-vegan product 18% of participants missed the most.”

According to Clark, the company has “spent a lot of time ensuring we deliver the milk chocolate taste our consumers want.


Ritter Sport vegan chocolate bars

Although this is the first vegan milk chocolate product offered by the company, Ritter Sport has a number of ‘accidentally vegan‘ products in its range.

These include Marzipan; 74% Intense Dark Chocolate from Peru; single-origin 61% Fine Dark Chocolate from Nicaragua; and 50% Dark Chocolate.

Vegan chocolate fans will be pleased to hear that the vegan bars will be on offer for 3 for £5 this Veganuary.

If you’re a vegan chocolate fan then you need to check out our guide to the best vegan chocolates in the UK!

Written by

Rachel Smith

Having launched the brand's digital presence in 2015, Rachel shares her love for animals and the planet through her work as Vegan Food & Living’s Digital Editor. As a passionate vegan for over eight years, Rachel loves creating delicious vegan dessert recipes for her award-winning blog, Rawberry Fields. Rachel's recipes and photography have been featured in numerous international print and digital publications including the Daily Mail, Huffington Post, Thrive, and Buzzfeed. You can follow Rachel at @rawberryfields

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