Ireland-based food company Kerry Group has added meat-free burgers to its range of plant-based meat alternatives
Famed for their meaty sausages, Richmond entered into the world of meat alternatives in 2019 with the launch of its first Meat-Free Sausages.
Now the company has just added its second vegan-friendly product to its plant-based range in the form of Meat-Free Burgers to tap into the rapidly growing demand from consumers for meat-free patties.
The new Meat-Free Burgers (£2/170g), which are made from soya and wheat protein, rolled into Asda last Monday and will be available in Sainsbury’s before the end of September.
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Richmond’s first meat-free launch was a huge success, quickly becoming the number one brand with the highest repeat rate in the meat-free fresh category with sales of its Meat-Free Sausages equating to £7.9m. The company hopes to tap into the demand for plant-based burgers with the new launch and to replicate the success.
Victoria Southern, Category & Marketing Director at Kerry Foods, said: “We’ve worked hard over the past year on innovating our product portfolio so it reflects what families really want at mealtimes and we’ve already had some really positive responses from consumers around extending our meat-free range.
“Eighty-eight per cent of them agree this new product is suitable for both adults and children, as great tasting, fuss-free meals are key – especially when dealing with different dietary preferences.
“Given the roaring success of our Meat-Free Sausages we’re really excited to be expanding our range even further to ensure we can cater to a whole variety of mealtime occasions and we’re confident our Meat-Free Burgers will be a hit with shoppers looking to moderate their meat intake and with those looking to try something new from the Richmond brand.”
The new Meat-Free Burgers will be launching in the chilled aisle at supermarkets this month