Ready Burger to launch world’s first 99p vegan burger for Veganuary

Author: Molly Pickering

Read Time:   |  17th December 2021


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UK affordable vegan burger chain, Ready Burger, is set to launch the world's first 99p plant-based burger for Veganuary

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To celebrate Veganuary, UK vegan burger chain Ready Burger is set to launch its 99p plant-based burger.

Ready Burger launched earlier in the year in London and set out to rival McDonald’s and Burger King by offering plant-based alternatives of their iconic burgers.

The 99p Ready Burger features a plant-based patty topped with diced white onion, pickles, American mustard and Heinz tomato ketchup, all on a freshly toasted soft bun.

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Affordable burgers at Ready Burger

In addition to its classic value burger, Ready Burger offers a range of plant-based alternatives including a vegan Big Mac for just £3.59.

The affordable menu also features a ‘Bacon’ Double Cheeseburger, Texas Stacker, and Crispy Fillets.

Prices range from £1.99 to £6.19 for a meal, ensuring everyone has access to plant-based fast-food alternatives.

During its launch, Ready Burger CEO and Co-founder Max Miller told Vegan Food & Living: “We’re on a mission to revolutionise the fast-food industry and people’s perception of plant-based food.”

Additionally, COO and Co-founder Adam Clark explained: “There are lots of options out there but very often there’s a compromise on taste, texture, or price. … We refuse to compromise on any of those things and we believe we’ve mastered the science behind the taste and texture of plant-based ingredients.”

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Veganuary

Since its relaunch in 2015, Veganuary has supported millions of people around their world taking the plant-based pledge.

Co-founded by Matthew Glover and Jane Land, the campaign sets out to give daily guidance to new vegans, offering delicious plant-based recipes, tips, and information.

Veganuary 2021 inspired up to 1.5 million Brits to go vegan, in turn, saving over 2 million animals.

With Veganuary 2022 set to be the biggest campaign to date, more restaurants and food brands are preparing to launch innovative plant-based food to celebrate.

Written by

Molly Pickering

Molly is the Digital Executive and former podcast host at Anthem's Vegan Food & Living, she also works across other titles including Women's Running and Classic Pop to create affiliate content for the website. Starting out as a Digital Marketing Apprentice at Vegan Food & Living in 2021, within 14 months Molly was shortlisted for ‘Best Editorial Assistant’ at the BSME Talent Awards 2022 and won the BCS Special Recognition award for Digital Marketing Apprentice of the Year in 2022

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