Meat-free brand Quorn has had to invest in new equipment to keep up with customers going meat-free.
Meat-alternative brand Quorn enjoyed ‘unprecedented’ demand for its vegan products this January with record numbers of people taking the pledge to go vegan for Veganuary.
According to i news, demand was so high that a number of its most popular products such as Quorn mince and chicken nuggets were sold out in British supermarkets, whilst stock levels of other items such as its sausages were running low.
In a bid to meet the ‘unprecedented’ demand, the company was forced to expand its production capacity, despite recently opening the ‘world’s biggest and most advanced’ meat alternative factory which produces a staggering 1.33 million meat-free products each week.
The meat-free giant has been on a mission to ramp up its vegan offerings in recent years with the release of new vegan products including ‘chicken’ and ‘ham’ style deli slices, nuggets, and has even teamed up with the likes of Greggs and Ginsters to launch new plant-based products made with Quorn meat alternatives.
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Speaking to news outlet i about the company’s struggle to keep up with the increased demand thanks to Veganuary’s record-breaking campaign last month, Quorn’s global marketing operations director, Sam Blunt, said: “We saw unprecedented levels of demand. Other brands producing meat-free products have been experiencing the same, it’s not just us,” he said.
“Veganuary had record sign-ups, and not everyone who does it registers. We think we had as many as 4,000,000 customers in January. We don’t know how many will stay.
“It was disappointing we couldn’t meet demand but we’re increasing production capacity and investing in new equipment. It’s been our strategy for expand for two years, but it takes time.”
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