Major sportswear brand PUMA has teamed up with First Mile to launch a clothing collection made from recycled plastic bottles.
Sportswear giant PUMA is getting set to launch a new sustainable sportswear collection in collaboration with First Mile.
First Mile is a network that supports low-income communities in Haiti, Honduras and Taiwan by collecting plastic bottles that would have otherwise continued to pollute the streets, canals, and landfills of those communities to produce recycled polyester.
In 2018, First Mile produced more than 300 tons of recycled yarn in 2018 from recycled plastic to be upcycled into clothing.
Using this sustainable yarn, PUMA and First Mile have created a collection that “will consist of shoes and apparel featuring utility pockets and outdoor elements.”
The PUMA x First Mile collection is available to shop online now.
‘Giving value to plastic waste’
Speaking about the motivation behind the collection, PUMA’s Global Director of Brand and Marketing, Adam Petrick, said: “Plastic pollution is one of the most pressing environmental problems the world faces today.
“That is why we are very excited to join First Mile and be a part of the solution while supporting low-income communities and transparency in supply chains.”
Director of Partnerships at First Mile Kelsey Halling added: “We are thrilled to welcome PUMA to join a group of bold, innovative brands leading the way in responsible sourcing.
“The PUMA x First Mile collaboration will positively impact lives by giving value to plastic waste.”
Shop the PUMA x First Mile collection at eu.puma.com/uk/en/first-mile