Pret’s vegan croissants outsell non-vegan version by 100% – and they’re giving them away free!

Read Time:   |  29th January 2020

Pret A Manger is celebrating the end of Veganuary by giving away free vegan croissants this Friday (31 January) afternoon.

Pret A Manger launched its first vegan croissant in stores earlier this month and has revealed that it is selling more than double the amount per day of the non-vegan jam croissant it replaced.

The Very Berry Croissant (£1.70) uses margarine and sunflower oil in place of butter to create a pastry with the light and buttery texture of a traditional croissant.

Speaking to Vegan Food & Living, a spokesperson said: “The Very Berry Croissant is the latest vegan innovation from Pret and has been a huge hit with customers since launching in early January.

“It is currently selling more than double the amount per day of the non-vegan jam croissant it replaced, showing that there is a growing number of customers looking for vegan alternatives.”

Free croissants

To reward customers completing Veganuary this Friday, Pret is treating customers to free vegan croissants on Friday between 3pm and 4pm.

All you need to do to claim your free croissant, head to a participating Pret store and quote the password to receive your free Very Berry Croissant.

The password will be revealed on Pret’s social media accounts over the next couple of days @Pret on Twitter; Pret A Manger on Facebook and @Pret on Instagram).

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Vegan Food & Living

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