Pret A Manger to drop charges on milk alternatives as it launches its first vegan croissant nationwide

Read Time:   |  3rd January 2020

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Pret A Manger is launching its first vegan croissant and dropping its charge on plant-based milk alternatives.


Breakfast on-the-go just got a little more exciting for vegans as high-street coffee shop chain Pret A Manager announces the latest addition to its vegan menu – the Very Berry Croissant.

The company says it sells a staggering 20 million croissants at its stores each year, but this new launch marks the first time that the business will sell a vegan-friendly option.

Launching at both Pret and Veggie Pret shops nationwide from 7 January, the Very Berry Croissant (£1.70) uses margarine and sunflower oil in place of butter to create a pastry with the light and buttery texture of a traditional croissant.

The plant-based pastry is filled with a sweet berry compote and finished with a sprinkling of crunchy sugar crystals to give you a sweet start to your day this Veganuary.

Plant milks

Not only is the chain releasing a tasty new vegan option, it has also announced that from 7 January 2020 it will now be offering oat milk in all shops for customers to order in barista prepared hot and cold drinks.

The company will also drop its charge on milk alternatives, meaning that oat and rice-coconut milk, will be offered free of charge alongside soya milk.

In a statement sent to Vegan Food & Living, Pret’s Global Head of Food Innovation, Hannah Dolan, said: “Over the past couple of years we’ve worked hard to bring new vegan and veggie options to our menu. The launch of The Vegan Classics in Veggie Pret has been a real success but we knew from talking to our customers that it was time to bring more options to the breakfast menu.

“The Very Berry Croissant is just the beginning – we are looking forward to sharing more plant-based innovations with customers in 2020.”

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Vegan Food & Living

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