Pork giant Tulip debuts its first range of plant-based meat alternatives

Read Time:   |  15th October 2019


Vegan Food & Living may earn commission from the links on this page, but we only ever share brands that we love and trust.

ADVERTISEMENT

The UK’s largest pig farmer and producer of pork, Tulip, is launching its first range of plant-based meat alternatives at Co-op stores. 

Pork giant Tulip, the UK’s largest producer of pork, has launched its first plant-based pork alternative at Co-op stores as part of its new plant-based range, The Green Butcher.

The first product entered stores earlier this month in the form of Vegan Slices with Pepper (£1.75) – high-protein slices made from soy and pea protein that are also low in saturated fat which the company is aiming at “for those who want something other than meat.”

Tulip has revealed that it is “developing further innovations” as part of The greener Butcher range which will be rolled out to stores over the next 12 months.

Speaking to The Grocer about the decision to move into the world of meat alternatives, Tulip’s NPD and innovation controller, Sam Reader, said: “We knew that if we were going to create a vegan product, we wanted to offer a healthier option for consumers and with our slices containing real vegetables, we have a big point of differentiation from other products in the sector.

“We’ve worked hard to develop this product in collaboration with Co-op and the slices demonstrate our capabilities as a modern food manufacturer to meet the evolving needs of the market.”

Written by

Vegan Food & Living

Vegan Food & Living is a magazine dedicated to celebrating the vegan lifestyle. Every issue is packed with 75 tasty recipes, plus informative features.

We use cookies to give you a better experience on veganfoodandliving.com. By continuing to use our site, you are agreeing to the use of cookies as set in our Cookie Policy.

OK, got it