The UK’s largest pig farmer and producer of pork, Tulip, is launching its first range of plant-based meat alternatives at Co-op stores.
Pork giant Tulip, the UK’s largest producer of pork, has launched its first plant-based pork alternative at Co-op stores as part of its new plant-based range, The Green Butcher.
The first product entered stores earlier this month in the form of Vegan Slices with Pepper (£1.75) – high-protein slices made from soy and pea protein that are also low in saturated fat which the company is aiming at “for those who want something other than meat.”
Tulip has revealed that it is “developing further innovations” as part of The greener Butcher range which will be rolled out to stores over the next 12 months.
Speaking to The Grocer about the decision to move into the world of meat alternatives, Tulip’s NPD and innovation controller, Sam Reader, said: “We knew that if we were going to create a vegan product, we wanted to offer a healthier option for consumers and with our slices containing real vegetables, we have a big point of differentiation from other products in the sector.
“We’ve worked hard to develop this product in collaboration with Co-op and the slices demonstrate our capabilities as a modern food manufacturer to meet the evolving needs of the market.”