One of the UK's leading pork pie brands has just launched its first ever vegan pork pie at Asda
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A year after Morrisons launched the first vegan pork pie at a UK supermarket, one of the UK’s most popular pork pie brands, Pork Farms, is launching its first vegan-friendly porkless pie at Asda.
The innovative new Porkless Pork Pie is filled with a meat-free mix made from pea protein with Pork Farm’s signature hot water crust pastry and seasoning.
The classic British brand, which was founded in 1931, is the first pie manufacturer to launch a plant-based pork pie and shows just how much demand has grown for meat-free options.
The vegan pork pie is on sale at Asda stores now priced at £1.65 for a pack of two making them a great snack for hungry vegans and flexitarians on the go.
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‘Same textures and flavours’
With demand soaring both from vegans and flexitarians looking to swap meat for more planet-friendly options, the brand is hoping to provide more meat-free on-the-go savoury pastries to appeal to these consumers.
Mike Holton, brand manager at Pork Farms, told Grocery Trader: “We’re incredibly excited to be just one of only a few brands to introduce pea protein to our product range.
“Our innovation chefs have developed this recipe to emulate one of the nation’s favourite snacks and we are delighted to be providing an alternative to flexitarian customers, while also expanding our product range to appeal to vegan shoppers who are looking for more choice, who can now enjoy a pork pie with the same textures and flavours as our traditional snack.
‘Consumers shouldn’t have to sacrifice great taste’
“When it comes to plant-based food, consumers shouldn’t have to sacrifice great taste. We know how much the British public love pork pies and pea protein’s texture is paired perfectly with delicious flavours to give it an authentic taste,” he added.
The range will be available at selected Asda across the UK from Monday 19 October.
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