Popular vegan kebab chain What the Pitta! to open its fourth location in Brighton
After its success at Camden, Croydon and Shoreditch, famed vegan kebab shop What the Pitta! is opening its first store outside of London.
What the Pitta! is known for its plant-based versions of traditional döner kebab dishes and its variety of Turkish-inspired food.
Typical menu options include kebabs, wraps, chips, couscous, soy-based meat alternatives, Mixed Mezze and Lamacun (Turkish pizza). Desserts include vegan ice cream and baklava.
The popularity of the company’s current three stores shows the willingness of UK customers to reduce the amount of meat in their diet.
Speaking of the launch of the Camden spot, co-founder Cem Yildiz told The Evening Standard: ‘We have found that a lot of our customers are meat reducers rather than strict vegans, and it’s great to see more and more people becoming conscious of where their food is coming from.’
The kebab chain’s mission statement says: ‘We believe that going ‘Meat Free More Often’ using plant-based alternatives can have a huge benefit on our health and the environmental impact on the planet.’
It continues with: ‘What the Pitta! aims to support The Global Goals for Sustainable Development and build these into as many areas of our business as possible. By choosing a Vegan Döner over a meaty alternative you too will contribute towards these global goals and help not only yourself but us too to thrive sustainably.’
The chain’s fourth venue will be found at 14 East Street, Brighton. It plans to open before the end of 2018.
Find out more here www.whatthepitta.com.