Pope Francis is being offered $1 million to go vegan for Lent to save the planet

Read Time:   |  6th February 2019

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A major global campaign is calling on Pope Francis to try vegan for Lent to ‘help fight climate change with diet change’.

pope francis going vegan for lent

A major global campaign has launched that aims to encourage Pope Francis to go vegan for lent  ‘help fight climate change with diet change’.

In return, Million Dollar Vegan – the campaign behind the project which is backed by a host of celebrities, environmentalists and scientists – is offering $1 million to a charity of the Pope’s choice should he pledge to eat a plant-based diet for Lent.

Animal agriculture

The campaign, which is launching internationally today, aims to highlight the devastating impact of animal agriculture on the planet and its inhabitants.

Farming animals has a greater impact on global warming than the fuel emissions from the entire global transport sector combined, is a leading driver of deforestation and biodiversity loss, and causes suffering to billions of farmed animals – all of which are issues that Pope Francis has been vocal about and spoken out on in his 2015 Encyclical Letter, Laudato si’. What he may not know is that there is one human activity that drives this destruction: animal agriculture.


In a letter written to the Pope by 12-year-old animal rights and environmental campaigner Genesis Butler (the youngest person ever to give a TEDx talk), with the help of the Million Dollar Vegan team – and printed today in national newspapers in 15 countries – Butler urges His Holiness to try vegan for Lent.

The letter outlines the connection to climate change and pollution, the inefficiency of animal farming and how it contributes to world hunger, the extinction of wildlife and the suffering of farmed animals.

Butler said: “Farming and slaughtering animals causes a lot of suffering and is also a leading cause of climate change, deforestation, and species loss. When we feed animals crops that humans can eat, it is wasteful. And with a growing world population, we cannot afford to be wasteful.”

pope francis going vegan for lent

Celebrity ambassadors

Butler has asked to meet Pope Francis, so that she can discuss the issues raised in her letter. The campaign has already led her to meet well-known vegans including Evanna Lynch (Harry Potter and Dancing with the Stars) and Benjamin Zephaniah (poet and writer). She has also met with Joseph Poore of Oxford University and has the backing of environmentalists George Monbiot and Chris Packham to seek their backing in getting the Pop on board.

Paul McCartney, a long-time vegetarian and co-founder of the Meat Free Monday campaign, also supports Million Dollar Vegan and has signed the letter to the Pope.

Deliberately bold

CEO of Million Dollar Vegan, Matthew Glover – who co-founded the hugely successful Veganuary campaign – commented: “We are launching this deliberately bold, audacious campaign to jolt our world leaders from their complacency. For too long they have failed to act on evidence of the damage caused to people and the planet by animal agriculture.

“Worse, many have defended and subsidised that very industry. But the evidence now is stark and compelling, and we cannot afford for them to remain silent any longer. We are thankful that Pope Francis has spoken out on these issues and that is why we are humbly asking him to try vegan for Lent, and set an example of how each of us can align our principles of caring and compassion with our actions.”

pope francis going vegan for lent

Vegan Starter Kit

Million Dollar Vegan is encouraging people of all backgrounds to try vegan for Lent and has produced a Vegan Starter Kit – written in multiple languages and with country-specific content – which is available to download for free at www.MillionDollarVegan.com. It contains helpful information about following a vegan diet, including nutrition advice, recipe sites, vegan products, inspiring books and films, and the best places to eat out.

As part of the campaign, a petition has also been created which asks the Pope to try vegan for Lent. If he agrees, the Blue Horizon International Foundation will donate $1 million to the charity, or charities, of the Pope’s choice.

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