UK plant-based company THIS™ is launching its award-winning realistic plant-based meat range into 744 Tesco stores today
The companies full range will be launching into 744 Tesco stores across the country today, including THIS™ Isn’t Bacon rashers (£2.95), THIS™ Isn’t Chicken Tikka pieces (£2.95), THIS™ Isn’t Chicken Salt & Pepper pieces (£3.65) and THIS™ Isn’t Chicken Goujons (£3.85).
The company is keen to make plant-based food mainstreams and “will continue to break down borders between real and plant-based meat when it brazenly launches into Tesco’s meat aisle.”
In a statement sent to Vegan Food & Living, THIS™ co-founder Andy Shovel commented: “Launching into Tesco marks our 1st birthday, in massive style. We want THIS to punch a gigantic hole in this category, on-boarding millions of meat-lovers who haven’t yet been won over by plant-based food.
“Launching in the UKs largest food retailer is a gigantic milestone for us, and on our side, we’ll keep brand-building at breakneck speed – to make the most of it.”
Tesco’s Plant-based Buying Manager added: “We’re really excited to be launching THIS™. We know that taste and product quality are the primary drivers for our meat free customers, as well as the growing concern around health.
“These are all qualities that the THIS™ range offer and it will be exciting to see how they resonate with our consumers. I’ve noticed the demand for plant-based innovation is growing at a rapid pace, with more and more interest coming from the flexitarians (or accidental reducers).
“The demand has grown at an astounding rate and will most likely continue as more and more consumers become environmentally and health conscious.”
Image credit: @this.uk/Instagram
Discover 11 smoky vegan bacon recipes that taste better than meat here.