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Vegan food brand Naturli’ Foods has opened a plant-based meat and dairy store in Copenhagen.
Danish vegan food brand Naturli’ Foods has just opened its flagship store in Copenhagen. The store will sell the entire Naturli product line.
The company’s 40-item product line includes plant-based butter, ice cream, nutrition bars, meat substitutes and various beverages.
The produce from Naturli’ has been very successful of late. Their Hakket (a vegan ground beef made from soy, wheat, almonds, mushrooms, tomatoes and beets) debuted in January in 600 locations of Danish supermarket chain Dansk Supermarked. After a very successful launch, it was sent over to 400 Tesco stores in the UK, making the British supermarket chain the first supermarket in the world to sell a 100% plant-based steak.
Sainsbury’s now stocks Naturli’s vegan butter alternative too, and the Danish brand has suggested that more products will follow.
The company plans to continue expansion to the US, and will use the new flagship store to engage with customers and develop new foods according to demand.
CEO Henrik Lund told Just-Food: ‘We are in a trial phase, and [we have] a lot of samples crossing the Atlantic. We hope sometime soon that we also can launch products in the States.’
He added that the company wishes to talk directly to its customers rather than simply ‘analyse’ them, saying it’s more interesting to ‘hear people tell about what they like and do not like to eat’.
