Pioneering vegan bakery Ms. Cupcake to close after a decade

Read Time:   |  21st February 2020

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Brixton-based vegan bakery Ms. Cupcake, which has been serving up mouth-watering sweet treats to Londoners for a decade, is sadly closing.


The UK’s first vegan bakery, Ms. Cupcake, will sadly close its doors to the public next month after a decade.

The beloved bakery, which is famed for its truly scrumptious cupcakes, cookie sandwiches and spectacular layer cakes, started life as a market stall in 2010 before owner Mellissa Morgan opened the bricks and mortar shop a year later.

True pioneers in the vegan community, Morgan said the aim of the store had always been to “convince people that vegan baking could be indulgent, decadent and delicious”, and they most certainly achieved their goal!

Taking to social media to share the news, Morgan said she had come to the decision as vegan products are now “readily available on the high street” and “continued rent rises and soaring expenses” were impacting the business.

Readily available

In their statement, the proudly independent business said that “for years we have begged for vegan products to be readily available on the high-street – and guess what? We now have that! Countless animals have been spared because mainstream retailers have finally seen the value in offering vegan items on the menu.”

The post continued to say: “Now you can find vegan cakes in pretty much every high street and supermarket across London. This is a good thing! However, with our continued rent raises, soaring expenses and the fact that mainstream retailers are able to mass-produce vegan products at a lower cost – we have decided it is now time to close our doors.

“Here at Ms. Cupcake, we remind ourselves that this is what we WANTED to see happen. We wanted veganism to be so widespread that vegan baking could be found anywhere – not just in a tiny independent vegan bakery in Brixton.”


But it’s not all bad news as Morgan said that she now had “ten years of amazing recipes so there might be a few books to come” and said to “watch this space” as we will hopefully see Ms. Cupcake “pop back up again” in the future.

The store will close its doors on March 29, but if you’re unable to make a final trip you can purchase the Ms Cupcake: The Naughtiest Vegan Cakes in Town cookbook to recreate their famous bakes at home. 

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