Pieminister launches gluten-free and vegan gravy after 20 years in development

Author: Maria Chiorando

Read Time:   |  26th November 2022


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Pieminister wanted to make its popular restaurant sauce available to as many people as possible

Pieminister has launched gluten-free vegan gravy in Waitrose stores across the UK – and online via Ocado.

And at the moment it’s offering the chance to try it free if you buy the gravy from selected branches of Waitrose and upload your receipt here.

According to the pie company, enjoying gravy over dishes like chips and roasts, is one of ‘life’s simplest pleasures’.

It adds that its gravy, which is sure to top every Brit’s comfort hitlist as the Autumn nights draw in, is rich and full-bodied.

The recipe for the ready to heat and serve sauce, which it says boasts a ‘fantastic flavour and velvety consistency’ took almost 20 years to perfect.

There’s nothing quite like vegan gravy

In a statement sent to Vegan Food & Living, Tristan Hogg, Pieminister co-founder and MD, said: “As a nation we’re as passionate about gravy as we are of pies! 

“We’ve been serving our own recipe gravy in our restaurants since 2003 and now we’re bringing it to your homes.

“Delicious poured liberally over our pies, we’re also discovering from our customers that the ‘goes-with-gravy’ list is endless, from cheesy gravy pasta bakes to a side to dip your vegan burger into. 

“We also know that differing opinions on the correct consistency can stir up a lot of emotion, which is why our website offers suggestions of how to personalise your pour.”

Pieminster’s gluten-free, vegan gravy is available in the chilled aisles of selected Waitrose branches nationwide and online through Ocado. The 250ml cartons have an RRP of £2.25.

Looking for the perfect dish to drown in gravy? Check out our 23 festive vegan roast dinner recipes for inspiration

Written by

Maria Chiorando

Maria is an editor and journalist. Her work has been published by the Huffington Post, the Guardian, TechnoBuffalo, Plant Based News, and Kent on Sunday among other national and regional titles.

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