Pho launches a brand new vegan menu making its entire menu 40% plant-based

Read Time:   |  6th January 2020

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Vietnamese street food restaurant Pho has launched a new vegan menu in collaboration with plant-based meat alternative brand THIS™.


Vietnamese street food restaurant Pho, which has 29 branches across the UK, has launched a new vegan menu in collaboration with award-winning plant-based innovators THIS™.

Adding 12 new vegan dishes for Veganuary, the restaurant will be using realistic mock chicken from THIS™ that ‘smells, feels and tastes just like chicken’ in a range of starters, salads, noodle soups, rice bowls, curries and wok-fried rice.

The addition of THIS™ Isn’t Chicken takes the restaurant’s vegan offering from roughly 25% to an impressive 40%, giving more choice to both vegans and meat-eaters looking for a high protein alternative.

But that’s not all Pho is releasing as it has also added “prawn-less” vegan prawn crackers and a vegan version of the traditional Vietnamese sauce Nuoc Cham to the menu.

‘Wicked dishes meat-eaters will love’

In a statement sent to Vegan Food & Living, Juliette Wall, Co-Founder of Pho, said: “Our menu has been more than a quarter vegan for years now, and as we started to test new plant-based products to enhance our offer for ‘Veganuary’ we were blown away by THIS™. It tastes delicious and works in so many of our dishes – we think our customers are going to love it (and won’t even miss chicken!)”.

Andy Shovel, Co-Founder of THIS™, added: “When we created the products, the goal was to make them as versatile as possible so that they can be used in place of the real thing without compromising on flavour, texture & appearance.

“Our partnership with Pho is the perfect way to branch out into another cuisine and push the boundaries of what is possible with plant-based meat alternatives. They’re a really exciting restaurant brand and they’ve created some wicked dishes with THIS that meat-eaters will love.”

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