PETA billboard aims to show how easy it is to go vegan

Read Time:   |  10th November 2016

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With World Vegan Month well and truly under way, PETA is trying to tackle the misconceptions around veganism with a new billboard in Wolverhampton that shows just how easy it is to go vegan…


The thought-provoking board shows a child with a carton of soya milk next to the words “Extremist? Going vegan can be as simple as replacing cows’ milk with soya milk. For your health and for animals, try vegan”.

The concept for the board was created after the proposal of a law in Italy that would imprison parents who give their children plant based meals, and you may soon see these adverts popping up win your hometown as PETA plans to roll this out across the UK.

“This World Vegan Month, PETA is reminding parents that there’s nothing extreme about providing children with balanced, healthy meals of fruits, veggies, nuts, grains, and beans such as soya. What’s truly extreme is killing animals simply for the sake of an unhealthy meal.” – PETA Director Elisa Allen

PETA – whose motto reads, in part, “animals are not ours to eat or abuse in any other way” – reminds us that dairy products are now the most-avoided type of food in the UK, as sales of plant-based milks are on the rise.

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