The concept for the board was created after the proposal of a law in Italy that would imprison parents who give their children plant based meals, and you may soon see these adverts popping up win your hometown as PETA plans to roll this out across the UK.
“This World Vegan Month, PETA is reminding parents that there’s nothing extreme about providing children with balanced, healthy meals of fruits, veggies, nuts, grains, and beans such as soya. What’s truly extreme is killing animals simply for the sake of an unhealthy meal.” – PETA Director Elisa Allen
PETA – whose motto reads, in part, “animals are not ours to eat or abuse in any other way” – reminds us that dairy products are now the most-avoided type of food in the UK, as sales of plant-based milks are on the rise.
For more information, please visit PETA.org.uk.