Brighton vegan sushi restaurant Happy Maki to open ‘Pay What You Feel’ location

Read Time:   |  17th March 2020

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Brighton based vegan sushi restaurant, Happy Maki, is planning to operate on a ‘Pay What You Feel’ system.

Happy Maki prides themselves on being about high quality, forward-thinking, healthy plant-based sushi with zero compromise on flavour. With an ethos of sustainability, Happy Maki’s fish-free sushi aims to raise awareness of overfishing in our oceans.

Happy Maki also operate a one feeds two policy through Marys Meals, donating a meal to a child in need in hunger for every wrap sold as well as planting a tree.

Their next philanthropic move aims to make delicious vegan food available to those who wouldn’t usually be able to afford it. The scheme will rely on the customer paying what they can afford using a ‘modern and customer-facing, Pay As You Feel System’.

Happy Maki acknowledge that this move is risky, but when trialed at two festivals at the end of 2019, much-needed insight was gained to make the scheme a success in the long term.

They believe the scheme offers an exciting opportunity to “become more connected in a world that is largely controlled by money and emotions of greed, scarcity and fear”.

“The drive behind the business had never been profit but rather serving the community and helping our environment. This is just the next step in growing that desire and hopefully starting a much-needed conversation about money and our emotions surrounding it,” they added.

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