‘The Game Changers’ star Patrik Baboumian launches vegan meat range in the UK

Author: Molly Pickering

Read Time:   |  19th January 2022

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The Game Changers star Patrik Baboumian joins forces with GREENFORCE to launch its innovative plant-based meat Easy Mixes in the UK to combat food waste


Game Changers fans! Patrik Baboumian has teamed up with GREENFORCE to launch a new plant-based meat range!

The innovative ‘powder-to-meat’ Easy Mix vegan range is designed to provide high levels of protein, as well as combat food waste.

Dubbed as Europe’s answer to Beyond Meat, GREENFORCE claims its latest product is likely to be ‘the most sustainable plant-based meat in the world’.

The Easy Mix range features plant-based burgers, mince, meatballs, and bratwurst-style sausages.


Patrik Baboumian’s plant-based meat

Since 2020, GREENFORCE has been on a mission to produce the most sustainable vegan ‘meat’.

Made from pea protein, the Easy Mix only requires water to form a vegan burger, meatball, or sausage.

Additionally, the powder form has a long shelf-life, allowing us to reduce food waste by cooking only what we need.

Following its success in countries such as Germany, Austria, and Belgium, the vegan start-up is excited to introduce its range to the UK.

The Game Changers star and vegan strong man, Patrik Baboumian, hopes the new range will ‘revolutionise’ the food industry.

In a statement, Baboumian shared: “We believe in a sustainable future that harnesses the power of plants and values high-quality proteins.

“Some may be sceptical at first… Some people will say: ‘powder that turns into plant-based meat – how is this possible?’ To them I say: just try it and see what you think!”

Furthermore, Baboumian revealed the vegan meat brand has launched Veganuary starter kits to help people switch to a plant-based diet.


“It’s crucial that we provide healthy, planet-friendly and tasty food”

In a statement to Vegan Food & Living, GREENFORCE Founder, Thomas Isermann, said: “The UK is an incredibly important market for the plant-based world.

“The vegan, vegetarian and flexitarian population in the country is growing rapidly, so it’s crucial that we provide healthy, planet-friendly and tasty food.”

Additionally, Isermann explained GREENFORCE is also focused on meat-eaters.

The founder declared his company had over eight years of research and had developed a product that would satisfy anyone tastebuds.

GREENFORCE’s Easy Mix range is now available to order to the UK via the website.

Ready to go meat-free?
Here are our top 30 meat-free meals the whole family will love!

Written by

Molly Pickering

Molly is the Digital Executive and former podcast host at Anthem's Vegan Food & Living, she also works across other titles including Women's Running and Classic Pop to create affiliate content for the website. Starting out as a Digital Marketing Apprentice at Vegan Food & Living in 2021, within 14 months Molly was shortlisted for ‘Best Editorial Assistant’ at the BSME Talent Awards 2022 and won the BCS Special Recognition award for Digital Marketing Apprentice of the Year in 2022

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