Over a dozen major fashion brands to ditch fur as Global Brands Group bans fur

Over a dozen major fashion brands to ditch fur as Global Brands Group bans fur

Read Time:   |  19th February 2020

"The future of fashion is vegan."

Following discussions with PETA, Hong Kong-based Global Brands Group — which licenses more than a dozen brands, including Calvin Klein and All Saints — will no longer sell fur.

The group will no longer use fur in its own luxury brand Aquatalia or permit any of the brands it licenses to use it in their collections, including Calvin Klein, Kenneth Cole, Ellen Tracy, Juicy Couture, Frye, Spyder, Tahari, Jones New York, Sean John, Goats, Dakine, Katy Perry, Karen Millen, Taryn Rose, and AllSaints.

Global Brands Group previously banned ostrich skin in 2016 and angora wool in 2017 following talks with PETA and joins hundreds of top designers and retailers—including Burberry, Gucci, Versace, and Michael Kors—in banning fur.

“PETA applauds Global Brands Group for its compassionate and business-savvy decision to ban fur, which shows that the future of fashion is vegan,” said PETA Executive Vice President Tracy Reiman.

“PETA urges all retailers to meet the rising demand for luxurious, cruelty-free alternatives or be shunned by ethical shoppers, who simply don’t want animals to be abused and killed for coats, collars, or cuffs.”

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