Over 1 million British families are now following meat-free diets, new survey finds

Author: Helen Greaves

Read Time:   |  8th September 2021

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New research commissioned by Quorn has found that over 4 in 10 families in the UK are currently following flexitarian or meat free diets.


A new study by meat-free market leaders Quorn has looked at 2,000 British families with children aged 0-16 years and revealed how our attitudes to plant-based diets are changing.

The study showed that British families are now trying to eat at least two vegan or vegetarian meals each week.

The research also revealed that:

  • 65% of families have tried making meat-free meals in the last 12 months
  • 43% of parents say their children have followed a vegan or vegetarian diet at some point
  • 51% of families would consider going vegetarian full time if they knew it would benefit the environment
  • 60% of parents believe that our diets need to change in the future to help the environment
  • 42% of parents have shared meat-free recipe ideas with friends to encourage them to try more planet-friendly meals

The top reasons given for families opting for more plant-based meals are environmental protection, improvement of health, and animal welfare.

Meanwhile, the main reasons for sticking with meat were that the families’ children are fussy eaters, or that they find it easier to make meals more filling when including meat.


The research has been commissioned by Quorn to celebrate the launch of child-friendly Roarsomes dinosaur shaped nuggets.

Alongside the study, Quorn is also encouraging families to try more meat-free meals with a 3-metre animatronic dinosaur, named ‘Roary’.

The t-rex, which took 5 weeks to build, can let out a roar of up to 75 decibels to capture the attention of passing shoppers.

The installation will be available to view at Westfield Shepherds Bush Shopping Centre until 17th September.


Making dinner time fun for kids

Quorn Roarsomes are the UK’s first vegan dinosaur nuggets and are perfect for families looking to cut back on their meat consumption.

Gill Riley, Marketing Director at Quorn, says: “I think every parent can relate when it comes to trying to inject some fun into mealtimes.

“With Quorn Roarsomes, not only will dinner time be fun for kids, but it means families can also play their part in helping our planet by swapping meat for a delicious and sustainable meat-free dinosaur treat.”

The dinosaur shaped nuggets come in 3 instantly recognisable species: the t-rex, the brontosaurus, and the stegosaurus.

Quorn Roarsomes are made with mycoprotein which is high in fibre, low in saturated fat, and is more sustainable to produce than meat proteins.

Are you planning on plant-based parenting? Here’s 5 reasons why your child will thank you

Written by

Helen Greaves

Helen has been vegan since 2018 and has a background in vegan food marketing and social media. She's mother to a mischief of rats, and loves to spend her spare time making vegan cakes and bakes.

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