Oumph! launches smoky bacon-style bits and sausages in Sweden

Read Time:   |  13th March 2020

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Swedish meat alternative brand Oumph! has launched two tasty new new products to give customers looking for plant-based alternatives to sausages and bacon even more choice.


Award-winning Swedish meat alternative brand Oumph! is launching two brand new plant-based products in stores next week (16th March) that make it even easier to eat meat-free.

There’s good news for those of us in the UK who would like to try the new products as they will be launching here later on this year.

Smoky Bits

First up is a delicious plant-based alternative to bacon made from wheat for a meaty texture that is perfect for adding to pasta dishes, salads and breakfasts – Oumph! Smoky Bits.

According to Hans Mathiason, Head of Taste and Texture at Oumph! and Food for Progress; “Oumph! Smoky Bits is a versatile product for anyone who’s been looking for a really good plant-based alternative to bacon or ham, and it works in a range of classic dishes, such as pasta, or for other breakfast, lunch, dinner and party food occasions.”

Oumph! Banger

Next up is the versatile new Oumph! Bangers which can be fried, cooked in the oven, barbecued or grilled on an open fire.

Made from soya beans, the bangers have an irresistible smoky flavour which means they works well as a hotdog, or in pasta dishes and stews. The sausage casing is made from algae and has the crisp bite you’d expect from a good sausage casing.

“The Oumph! Banger is a unique plant-based sausage for the next generation of products. The Oumph! Banger has been created combining traditional sausage making, craftsmanship and innovation with state of the art techniques”, said Victoria Norviit, Brand and Category Manager at Oumph! and Food for Progress in a statement sent to Vegan Food & Living.

The Oumph! Banger and Smoky Bits can be found in the frozen aisle in Swedish supermarket chains ICA and City Gross.

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