Prepare your pittas: Authentic Oumph! doner kebab launches in Iceland

Author: Helen Greaves

Read Time:   |  1st September 2021

Vegan Food & Living may earn commission from the links on this page, but we only ever share brands that we love and trust.

The new Oumph! doner kebab is launching in Iceland to give you a real Friday night kebab van experience.


Oumph! Kebab Döner Style is the latest gluten-free product joining the Swedish brand’s fully vegan range.

Made from pea protein, the vegan kebab meat is launching in Iceland and The Food Warehouse from 1st September.

Oumph!’s new frozen product will be available at £3 for a 280g pack.

The Oumph! Doner Kebab is delicious served in a pitta in traditional kebab style, and is equally as enjoyable as a decadent pizza topping or burger filling.

‘Truly delivers on the taste and texture’

Oumph! was voted Best Brand in the 2021 World Food Innovation Awards, and this authentic kebab style protein looks set to live up to that reputation.

Domenico Speciale (LIVEKINDLY Collective’s UK General Manager) says of the product: “When I first tasted it I could not tell it apart from kebab meat. It truly delivers on the taste and texture of your favourite Doner.

“It’s so easy to cook that we know consumers will love the opportunity to enjoy a plant based version of their take away favourite at home.”


As part of LIVEKINDLY Collective, Oumph! is part of a rapidly-growing movement of fully vegan brands seeking to make plant-based eating the new normal worldwide.

The vegan kebab is the latest in a wide range of LIVEKINDLY Collective products to launch at Iceland, along with products from Fry’s Family Foods and LikeMeat.

Other products in the Oumph! range include the rib-style Sticky Smokehouse Oumph! and bacon-style Smoky Bits.

Itching to try the Oumph! Doner Kebab? Get inspired with these 21 mouth-watering vegan kebab recipes.

Written by

Helen Greaves

Helen has been vegan since 2018 and has a background in vegan food marketing and social media. She's mother to a mischief of rats, and loves to spend her spare time making vegan cakes and bakes.

We use cookies to give you a better experience on By continuing to use our site, you are agreeing to the use of cookies as set in our Cookie Policy.

OK, got it