Calling all cannibals! Go vegan this Halloween with plant-based ‘human’ meat from Oumph!

Author: Helen Greaves

Read Time:   |  28th October 2021

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“Graaaaaains!”: Zombies with morals will be able to celebrate Halloween in style this year with Oumph!’s 'human' meat-style vegan burgers.


Iconic plant-based food brand Oumph! has created its creepiest product yet with the introduction of a plant-based burger designed to look and taste just like human meat.

For those who dare to try it, the oddly alluring burger will be available for just one fateful night this Halloween.

Oumph! Will be giving curious cannibals the chance to taste the exclusive burger the night before Halloween in an event at Nytorget, Stockholm.

Sadly, UK-based ghouls will have to hope for a future chance to try the plant-based people substitute – or just stick with the real thing.

“It’s (not) made out of people!”

The burger has been created to prove that it’s possible to create plant-based products that taste like any meat.

Anders ‘Ankan’ Linden, Oumph! Co-founder, Corporate Chef and Head of Innovation said: “We developed this burger in no time, as soon as we knew what taste and texture we were after.

“This is our ultimate and weird way of showing that it’s possible to create any type of food by using just plants.”

No comment was made on just how the edgy vegan chef knew exactly which taste and texture to aim for. However, we are assured that “no humans were harmed” in the creation of this other other white meat.

The burger itself is made from a mix of soya, mushroom, and wheat protein and features a mysterious ‘spice mix’ to make the fleshy feast taste just like Grandma used to (make).

The launch has been accompanied by a spooky video that shows the new human meat burger as gritty, grotesque, and maybe just a bit appetising?

Looking to spook up your life? Try one of these 22 scarily delicious vegan Halloween recipes.

Written by

Helen Greaves

Helen has been vegan since 2018 and has a background in vegan food marketing and social media. She's mother to a mischief of rats, and loves to spend her spare time making vegan cakes and bakes.

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