Northern Bloc to launch vegan white chocolate and honeycomb ice cream

Read Time:   |  14th October 2020

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Northern Bloc is launching a limited edition vegan white chocolate ice cream available exclusively at Waitrose to support the theatre industry

Pantomime season is here but as theatres remain closed, it has never been a more difficult time for the arts scene in Britain.

In a show of support, ice cream brand Northern Bloc, whose ice creams are sold in theatres across the country, is launching a limited-edition vegan ice cream with proceeds from every tub sold donated to Theatre Support Fund+.

Named The Show Must Go On!, the vegan ice cream is a heavenly combination of white chocolate laced with crunchy honeycomb pieces that give it a delicious caramel flavour.

The tempting new flavour will be available exclusively in Waitrose from November 9th and comes in Northern Bloc’s 100% recyclable, plastic-free packaging.


Profits from Northern Bloc’s The Show Must Go On! ice cream will be donated to Theatre Support Fund+. Set, and organisation which is supporting charities responding to the Covid-19 pandemic and the struggles of theatre employees, many of which are not currently entitled to government support.

Northern Bloc expanded its vegan range earlier this year the new refreshing new Vegan Chocolate Mint Biscuit Ice Cream flavour.

The minty ice cream is “inspired by the classic after-dinner mint” and is a tongue-tingling minty, dark chocolate ice cream with chocolate sauce and dark chocolate biscuit pieces.

The Show Must Go On! joins Northern Bloc Vegan Peanut Chip and Vegan Salted Caramel and Almond Swirl in Waitrose from November 9th, RRP £5 for 500ml, with profits donated to Theatre Support Fund+.

Discover all the latest vegan product launches here

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