The annual No Meat May campaign kicks off this week with sign-ups skyrocketing up 150% on last year's total sign-ups
No Meat May is getting underway and is already off to a flying start with a record number of 25,000 people having already signed up to ditch meat for the month of May – a 150 percent increase on last year’s total sign-ups of 10,000 people.
No Meat May urges consumers to pledge to give up meat for four key reasons: their health, the environment, for animals, and to ensure a more sustainable food system for all.
With hundreds of thousands of people taking part in the annual Veganuary campaign, No Meat May “proves that more people are open to plant-based eating than ever before, and are willing to try a meat-free diet beyond the month of January.”
In 2020, No Meat May is providing free, expert guidance on cooking delicious plant-based meals, as well as dietary advice to stay extra strong and healthy during this period of quarantine and social distancing.
The campaign will focus on providing participants with plant-based recipes, cooking demonstrations and live feeds from a range of top chefs and dietitians to help those cooking at home to eat well and feed their families with healthy, affordable, immunity-boosting meals during this global lockdown period.
The organisers of No Meat May have been astounded by the record number of sign-ups to this year’s campaign during the current coronavirus crisis.
They believe that the record number of sign-ups “suggests that many people are continuing to shift towards reducing the consumption of animal products” as zoonotic diseases such as Covid-19 have been linked to animal agriculture.
In a statement sent to Vegan Food & Living, Ryan Alexander, No Meat May’s Co-founder, said: “It’s hard to say what the Covid-19 effect is, and whether people are drawing the connection between intensive factory farms and public health concerns, or simply want to learn a new way to cook, and experience the benefits of plant based eating whilst in lockdown.
“We aim to survey participants on their reasons for taking the No Meat May pledge this year, to discover whether the current crisis is having a major effect on people’s eating habits.”