Vegan activist Earthling Ed is opening a new vegan fish & chip shop chain, with the aim to disrupt the UK’s fish & chip shop industry.
Unity Diner proprietor, Earthling Ed, and his business partner Kevyn, are opening a chain of vegan fish and chip shops with the aim to disrupt the UK’s fish industry.
The chain, named The No Catch Co., has plans to open across the UK, starting with Brighton from the 9th October.
The No Catch Co.’s premier store will open its doors at 2pm on Saturday 9th October, and will offer free fish and chips to the first 100 customers.
Announcing the launch on Facebook, Earthling Ed encouraged fans to bring along their non-vegan friends to try the plant-based offerings too.
The No Catch Co. Menu
In addition to Unity Diner’s signature Tofish and Chips, The No Catch Co. will also serve vegan smoked haddock, prawns, and calamari.
The menu also features non-fishy faves like ‘Chikken’ drumsticks and battered sausage, along with all the chip shop sides a customer could want.
There’s even a choice of tasty desserts for after.
The No Catch Co. Mission
An alarming 380 million portions of fish and chips are sold each year in the UK.
Meaning that hundreds of millions of fish are killed every year, just for the fish & chips shop industry in the UK alone.
The No Catch Co. has stated: “Our mission is to take on the fish and chip shop industry. Because it’s time to stop emptying the oceans – and it’s time to stop killing fish.”
The launch of the new chain was bolstered by the popularity of the tofish dish at the Unity Diner restaurant, which became so successful it led to the founders taking a food truck on the road to feed non-vegans, who were amazed by the product.
In a statement on the No Catch Co.’s website, the chain state: “We created The No Catch Co., to give people the taste and experience of eating seafood, but without the immense environmental damage and horrendous suffering and death that comes with eating fish. We want to see a future where the oceans, and all the life contained within them, are treated with the respect that they deserve.”
Can’t get to Brighton? Fill the gap with these vegan fish recipes to make at home.
Image credit: The No Catch Co.