The Health Department's 'Eat A Whole Lot More Plants' campaign encourages citizens to 'adopt a healthy balanced diet full of whole foods'
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New Yorkers are being urged to eat more plant-based food to slash carbon emissions and improve their health.
The Health Department has launched a new campaign titled ‘Eat A Whole Lot More Plants’.
It encourages citizens to ‘adopt a healthy balanced diet full of whole foods’ and showcases ‘culturally diverse’ recipes to plug plant-based eating to the public.
Adverts promoting the initiative will feature on television, radio, subways, NYCLink, and digital channels.
It will also be featured on outdoor media in neighbourhoods with health and socioeconomic inequities.
Eric Adam backs pro-vegan campaign
New York City Mayor Eric Adams is one of the many officials publicly backing the campaign.
The politician, who ditched animal products back in 2016, said the initiative will transform New Yorkers’ health and a ‘build a more sustainable world’.
He added: “A plant-based lifestyle transformed my life, and helped put my type 2 diabetes into remission.
“By embracing the power of plants, and ensuring every neighbourhood across our city has both the knowledge and the access to healthy foods… We can cultivate a healthier future, one plant-based meal at a time.”
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New York mayor Eric Adams, who has eaten a plant-based diet since 2016, hopes the initiative will transform New Yorkers' health and a 'build a more sustainable world'. Photo © ingusk via Adobe Stock
Meeting ‘environmental goals’
“Food is so important to our physical and mental health,” said Deputy Mayor for Health and Human Services Anne Williams-Isom.
“Putting more plants into the mix can help both your health and help us meet our environmental goals.
“Thank you to the Health Department for putting together this thoughtful campaign. [It shows] New Yorkers that every little bit counts when it comes to eating healthier.”
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New Yorkers go plant-based
The new campaign builds on Adams’ commitment to ‘improve the food environment and combat climate change’ throughout NYC.
These efforts include the plant-powered Fridays scheme implemented in public schools, and plant-based meals being default in public hospitals.
Other initiatives include the commitment to reduce absolute carbon emissions from food purchases across city agencies by 33 percent by 2030.
Featured image: Alexi Rosenfeld via Getty Images
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