Native Snacks launches first vegan prawn crackers in major UK retailer

Author: Helen Greaves

Read Time:   |  22nd September 2021

Native Snacks is launching two flavours of vegan prawn crackers to bring some extra crunch to your Friday night takeaway.

Plant-based snack food brand Native Snacks has developed the first vegan prawn crackers to launch in a major UK retailer.

Native Snacks’ vegan Pr*wn Crackers will be available in 60g sharing bags to perfectly accompany a takeaway and come in Original Prawn and Sweet Chilli flavours.

The prawn-free snacks boast a delicate flavour and light, crunchy texture exactly the same as a traditional prawn cracker, but come in at under 99 calories per serving.

The crackers will launch in Asda’s vegan aisles in 222 stores from 4th October at an RRP of £1.60.

They’ll also be available from Planet Organic, TheVeganKind Supermarket and Native Snacks’ own website

The impact of prawn farming

As well as recreating a much-loved snack, the brand also aims to do some good with the release of the prawnless crackers.

Native Snacks Founders Charlie and Darcy said: “We were shocked to hear that the farming of prawns produces more Co2 than beef per kg and contributes to the destruction of precious mangrove habitat.

“We wanted to create an easy like-for-like swap for such an iconic snack for vegans and non-vegans alike to enjoy.

“We loved eating prawn crackers as kids and no Friday Night Takeaway felt right without a bag. We always had some friends who couldn’t eat them due to being veggie or vegan.

“As well as creating something that tasted delicious, it also had to work from an ethical standpoint too. We knew from looking at the many vegan insta accounts that we follow – many who have posted about wanting to find a ‘prawn’ cracker – that the demand was there.”

By offering a prawn-free alternative, the brand calculated that it would save 2,226MT CO2e and 460,000 prawns for every 100,000 bags of Pr*wn Crackers sold.

Native Snacks will also donate 1p from every pack sold to charity partner Project Seagrass. The donations will support the conservation and planting of vital seagrass meadows.

Hungry for more? Take a look at these accidentally vegan savoury snacks.

Written by

Helen Greaves

Helen Greaves

Helen has been vegan since 2018 and has a background in vegan food marketing and social media. She's mother to a mischief of rats, and loves to spend her spare time making vegan cakes and bakes.

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