Mrs Crimble’s to launch vegan coconut macaroons

Read Time:   |  21st October 2020

Gluten-free brand Mrs Crimble's is adding to its vegan range with a second product: vegan coconut macaroons.

Gluten-free vegans rejoice! Pioneering free-from brand Mrs Crimble’s is launching a new vegan product in its range: vegan coconut macaroons.

The new tropical coconut macaroons will follow in the footsteps of the successful launch of the brand’s vegan chocolate macaroons last year. Mrs Crimble’s has driven incremental sales since the launch of a vegan version of their macaroons and helped the brand to reach a larger consumer base.

With a six-serving pack, the new macaroons are perfect for lunchboxes or a working-from-home snack, with a leafy green design to easily identify the vegan pack from its non-vegan counterparts.

In a statement to Vegan Food & Living, Bryan Martins, marketing and category director at Wessanen UK, owner of Mrs Crimble’s said: “Mrs Crimble’s is revolutionising the gluten-free bakery market, offering great taste and texture that is never compromised.

“As more customers seek vegan alternatives to their favourite cakes, we are proud to launch a vegan option of our Coconut Macaroons. With Mrs Crimble’s vegan line driving incremental sales, the vegan market will continue to be a focus area for the brand.”

You can purchase Mrs Crimble’s Vegan Coconut Macaroons from Tesco on the 23rd October for £1.79.

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