Moving Mountains is expanding its product range with the launch of the UK’s first-ever foot-long vegan hot dog that it claims looks and tastes like meat.
Moving Mountains®, a British brand who are keen to lead plant-based innovation, launched the UK’s first ever meatless raw ‘bleeding’ burger into supermarkets and restaurants in early 2018. Now the company is expanding its product range again with the launch of the UK’s first-ever foot-long vegan hot dog that it claims looks and tastes like meat.
The company has teamed up with not-for-profit vegan eatery, Unity Diner, to launch its new meatless hot dog, on 10th May 2019 as a world exclusive which will be served with caramelised onions, mustard and ketchup in a warm bun.
In order to create a product that is identical to its pork counterpart in taste, smell and texture, Moving Mountains has used food technology, incredible scientific processes, specialised machines, local natural ingredients and tested countless recipes over the past year to create the brand’s new product.
Made primarily from sunflower seeds with a delicious naturally smoked flavour and satisfyingly firm yet bouncy texture, the Moving Mountains Hot Dog looks and tastes just like a pork hot dog or frankfurter so it can be enjoyed 100% guilt-free by vegans and those looking to cut down on their meat consumption.
The future of eating well for health and for the planet, Moving Mountains’ plant-based meat requires less land, less water and produces less greenhouse emissions than animal meat.
In a statement sent to Vegan Food & Living, Founder of Moving Mountains, Simeon Van der Molen, said: “We can’t wait to unveil our world exclusive Moving Mountains Hot Dog at Unity Diner. The restaurant is the perfect fit for us as they align with our values as promoters of plant-based innovation and we want to generate sales for a not-for-profit restaurant, which gives us another chance to support animal rights and help make a difference to the world.
“Following the resounding success of the UK’s first meatless bleeding burger, our second innovative launch is set to make hot dogs desirable again, giving them a long deserved revamp. Our latest food tech innovation proves that you don’t need a pig to make a dog; we use sunflower seeds to deliver an identical taste and texture, which is a more sustainable food option for our health and the health of the planet.
“We are currently in talks with supermarkets regarding launching a retail version of the Moving Mountains Hot Dog, which as our debut into the grocery market, represents a significant development for the business.”