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Marston’s, one of Britain’s leading pub chains, has secured a deal with Moving Mountains to supply its ‘bleeding’ vegan B12 Burger in 400 pubs across the UK.
Marston’s is the first national pub chain to sell the B12, the UK’s first meatless ‘bleeding’ burger, which sizzles, smells, tastes and bleeds like meat, but is completely plant-based.
413 Marston’s food pubs nationwide will be adding the British plant-based ‘meat’ burger to its menu, allowing more people than ever before to bite into the future and choose compassionate options when eating out.
Marston’s initially tasted the Moving Mountains B12 Burger in springtime this year and it has become the fastest taste-to-table menu offering in the pub brand’s history.
Natural ingredients
Moving Mountains has spent more than three years developing the plant-based burger with a team of leading scientists, chefs and farmers with over 200 test kitchen recipes to create the final product.
The burger, which contains 18g of plant protein, uses natural ingredients, incredible scientific processes and secret technology to make the burger replicate animal meat in every way. It features oyster mushrooms, pea protein, oats and Vitamin B12 amongst other plant-based ingredients.
Societal shift
Marston’s have made the decision to add the plant-based patty to its menu in response to the UK’s significant shift to opt for plant-based products over animal products. In fact, 28% of meat-eating Britons have reduced their meat consumption in the last six months.
Nicola Arrow, Marston’s Senior Food Development Manager comments: “The Moving Mountains B12 Burger is such an innovative addition to our menus. It not only caters to our vegetarian and vegan customers but also to those who are trying to make more conscious health or ethical choices when eating out.”
Simeon Van Der Molen, CEO of Moving Mountains added: “Moving Mountains is a British business building an exciting brand at a time of great change in how and what we eat. This marks a huge leap in innovation for humanity and will allow consumers to bite into a future that is better for their health and the health of our planet. We can’t wait to hear feedback on the B12 Burger from Brits across the country.”
Moving Mountains B12 Burger will be available from Wednesday 5th September, nearest stockists can be found on www.nomeat.marstons.co.uk andwww.movingmountainsfoods.com/moving-mountains-locations/
